Commissioning and Marketing Manager

  • Location

    North West

  • Sector:

    Social Care

  • Job type:


  • Salary:

    Up to £50K + Company Care

  • Contact:

    Mari Räsänen

  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


Our Client is a leading independent care home provider rated as a Top 20 Care Home Group. Having been well established within the industry for 20 years. They are an ambitious company looking to build and purchase care homes across the UK that will take the sector to a whole new level of luxury and care. We are looking for a commercially minded driven candidate to join their exciting venture to generate awareness from potential residents.

The role

As a Commissioning & Marketing Manager you will be a strong leader with the experience and contacts with the commissioners and know how to target the private market. You will be working with families at a challenging time, when an older loved one is looking to move out of their own home into a care home. That is why your ability to drive the numbers must be balanced by your empathy and passion for improving people's lives: families must trust you.

The position is full time, based in the North West (covering Cheshire and Manchester), with a generous salary of £50,000 per annum.

Key responsibilities include:

To sell our clients residential, nursing, and dementia services on a B2C as well as B2B basis to private fee paying clients
Achieve occupancy and margin targets and other KPI's
Generate referrals by meeting and building relationships with healthcare professionals both off site and at in-house events to promote the homes services and to generate referrals
Manage all inbound enquiries and the sales cycle from generation through to close using a consultative sales approach
Supervise the move in process to ensure all contractual and regulatory conditions are met
Capture accurate client data and input to CRM and Provide accurate forecasts and other MI to monitor trends and plan ahead
Work with internal stakeholders to develop a sales and marketing plan for each home to generate a steady flow of new leads
Understand the competitor landscape to ensure the homes maintain their competitive advantage and to identify gaps in the market
Build relationships with the local community including Social Services, Healthcare Professionals, GP's, Consultants, Voluntary Sector, Solicitors for the Elderly, IFA's and any other organisation that provides care and support for the elderly

We offer an excellent remuneration package including a salary of £50,000

25 days annual leave (plus public holidays)

Medical Insurance 
Car allowance